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The W&W-Gruppe Reaches 10% of Hires via CleverConnect Employee Referral

At the beginning of 2024, Wüstenrot & Württembergische-Gruppe (W&W-Gruppe) embarked on a mission to modernize their employee referral program. While a referral process existed previously, it was manual, time-consuming, and underutilized by employees. With 7,000 staff members and ambitious hiring goals, the W&W-Gruppe needed a solution that could automate their workflows, ensure GDPR compliance, and above all, empower their employees to become active recruiters.
W&W-Gruppe Reaches 10% of Hires via CleverConnect Employee Referral

Image : © ww-ag.com

From Manual to Scalable – with CleverConnect

By implementing CleverConnect’s Employee Referral platform, the W&W-Gruppe quickly transitioned from outdated manual processes to a sleek, user-friendly system that both recruiters and employees embraced.

“The implementation of the CleverConnect Employee Referral was very smooth and quick,” says Miuooki Rajaguru, Fachreferent Recruiting at W&W-Gruppe. “The CleverConnect team helped us integrate the platform in a seamless fashion.”

The 10% Milestone – and Growing

Within just the first year, the results spoke for themselves:

➡️ Over 10% of all hires now stem from the employee referral program.

➡️ These referred candidates proved to be high-quality and the recruitment channel was also cost-efficient, significantly improving recruitment KPIs.

“More than 10% of our hires come from the referral program—this is a huge success for us,” says Miuooki.

Why the W&W-Gruppe Chose CleverConnect

The decision to go with CleverConnect was based on three key criteria:

  • Ease of Use: “We loved the look and feel of the platform—it’s intuitive not only for recruiters but also for employees.”
  • GDPR Compliance with a European Partner: “As a financial services provider, handling sensitive data securely is critical. CleverConnect gave us peace of mind with their European compliance standards.”
  • Trusted Partnership: “We didn’t just buy a tool—we chose a partner. CleverConnect was by our side in every step of the journey, not only in tech but also in strategy.”

Looking Back – and Forward

After evaluating several vendors during a structured RFP process, the W&W-Gruppe found CleverConnect to stand out clearly in the market.

“Retrospectively, we are super happy with our decision,” says Miuooki.

With the referral program now well-established and generating measurable success, the W&W-Gruppe is confidently building the next chapter of its talent acquisition strategy—powered by employees, and enabled by CleverConnect.

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