Westenergie: 30% of New Hires from Our Digital Employee Referral Program

The Goal 🚀

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To implement a solution that:

• Optimizes and tracks the referral process
• Motivates and rewards employees
• Integrates seamlessly with SAP SuccessFactors

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The Solution ✅

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By implementing CleverConnect’s digital referral program, Westenergie was able to harness — and even increase — the existing willingness of employees to recommend their employer.

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✔ Referral Platform:
CleverConnect automates key steps in the referral process. With its user-friendly design and mobile app, it gained above-average adoption — especially among key target groups such as field technicians and supervisors at decentralized locations.

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✔ Tracking & Analytics:
Robust tracking of referral sources and conversion rates provides the foundation for ongoing program optimization.

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✔ SAP SuccessFactors Integration:
A seamless integration with SAP SuccessFactors ensures that key candidate data and actions are centrally accessible — streamlining the referral and follow-up process.

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The Results 📊

• 30% of all new hires now come from employee referrals
• More relevant applications, especially in hard-to-reach blue-collar segments
• Reduced time-to-hire
• Stronger engagement and retention

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“Thanks to CleverConnect, we’ve built a simple and automated referral process rooted in our employees’ high satisfaction. As a result, around 30% of our new hires now come from referrals — especially at decentralized sites and within target groups that are otherwise hard to attract. Referrals lead not only to faster and better hires, but also to stronger identification with our company — both among those referring and the new colleagues themselves.”

— Sina Erben, Talent Marketing & Employer Branding @ Westenergie

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