Attractiveness & employer brand

Before even hoping to find the right profile among the applications received, you might need to overcome candidate shortages for some positions. Company attractiveness must therefore be tackled as a priority to draw in applications as soon as a vacancy is published, and even speculative applications.

A company’s recruiting strategy must prioritise nurturing a strong and meaningful employer brand in order to stand out among the rest, improve its image, promote its values and attract more qualified and motivated talent.