What’s so special about recruiting marketing techniques? Marketing recruiting techniques provide recruiters with solutions to improve candidate experience throughout the whole process. This in turn boosts the company’s reputation and builds a solid employer brand.
Consider this shift as an opportunity to try out new approaches and let your creative juices flow. Not only will you reap performance benefits for your company, you’ll also have fun in the process.
Summary: What steps to follow to set up your recruitment marketing strategy?
Phase 1: Candidate personas
➡ Identify candidate profiles and know your expectations
Phase 2: Employee Value Proposition
➡ Pinpoint what makes your company so unique and make those qualities stand out
Phase 3: The Content Factory
➡ Create useful content that’ll inspire your target audiences
Phase 4: Nurturing
➡ Voice your value to candidates through the right communication channels
Phase 5: Automation
➡ Program messages to send to the profiles you want to reach
Phase 6: KPIs
➡ Monitor your actions and analyse them to ensure continuous improvement
